If you’re reading this post, you already know that running a small business is hard work. And it only gets more difficult during the holiday season. As a small business owner, you may feel that each day with an “open” sign is a reason to celebrate. We get it.
HostGator is turning 16 years old, but like so many other businesses, HostGator started as a small business with a single client. Our customer base grew quickly from dozens to hundreds, and hundreds to thousands, and so can you!
We may be turning 16, but we’re celebrating you – small businesses – and helping you succeed with a birthday sale and 16 tips to promote your small business website during the holidays. Let’s get started!
1. Determine your holiday marketing budget.
Hopefully you have a regular budget set aside for online marketing. If not, it’s likely time to think about a budget, even a small marketing budget, particularly since some social media channels require a small “pay to play” amount. Yes, your Facebook business page is still free, but the Facebook algorithm gives high preference to sponsored posts and ads. As such, it’s harder to be seen in the busy news feed.
One solution is to work incredibly hard at organic posts – publishing your posts multiple times or offering giveaways if your fans will share your page. The quickest solution, however, may be to buy small ads or promoted posts to ensure that fans see your posts.
If you already have a marketing budget, great! Think about how much additional money you can contribute to your marketing budget during the holiday season.