Is Your Site Prepared For Holiday Traffic? Time To Upgrade Your Hosting
When you’re getting your online store ready for the holiday shopping season, there’s a lot to plan, like Black Friday deals, seasonal products, and marketing campaigns. Remember to include the store itself in your holiday prep, too.
For customers to find and buy your holiday deals, your site has to stay up and running—no matter how many shoppers show up. It also has to stand up to hackers who try to sneak in with the holiday crowd.
Here’s how to prepare your site to handle heavier than normal traffic, give your shoppers a great experience, and keep your store secure.
Can Your Site Handle the Traffic Numbers You Expect?
Black Friday isn’t just crowded in brick-and-mortar stores. More than half of US shoppers made at least one purchase on Black Friday in 2017, and the total haul for online Black Friday sales last year was more than $5 billion.
That’s a lot of people going online. If your hosting plan includes monthly limits on how many visits your site can have, you could find your site hitting its traffic limit on the biggest shopping weekend of the year.
And if you can’t quickly scale up your site’s capacity to serve a throng of shoppers, your site could slow to a crawl or even crash.
What to do now: Look for real-time scalability that you can activate with a click to keep your site online and running smoothly even when goods are flying off your virtual shelves. Or look for an upgraded hosting plan that doesn’t cap monthly site visits so you can turn all your attention to your sales over the holidays.